Product Positioning

The BYD Han EV is positioned as a mid-large sized intelligent luxury all-electric sedan. Its target customers include mid-to-high-end consumers, technology enthusiasts, and supporters of eco-friendly transportation. It boasts advantages such as strong power, long driving range, luxurious interior, rich intelligent technology features, and comprehensive safety configurations. It is competitive in the market, with impressive sales figures and strong brand influence. Compared with its competitors in the same class, it performs outstandingly in many aspects and holds an important position in the mid-to-high-end all-electric sedan market.

Application Scenarios

The BYD Han EV has a wide range of application scenarios. In terms of family travel, its driving range can meet daily commuting needs. The vehicle has a large interior space and drives quietly and smoothly, making it suitable for shopping and picking up and dropping off children. When used for business receptions, its high-end interior can showcase the corporate image, and the comfortable ride experience is in line with the concept of environmental protection. In the field of tourism and sightseeing, it can not only provide scenic introductions during city tours but also be competent for long-distance self-driving tours. It can also be used in the car rental business. In the operation of online car-hailing, it has low costs and can enhance passengers' experience, increasing drivers' earnings. When used as an official vehicle by government departments and enterprises and institutions, it can not only reduce costs but also showcase their image and play a demonstrative role.