Product Positioning

The Ideal L7 is a luxury mid-size five-seat SUV designed to meet the needs of mid- to high-end market users who seek technology, luxury and eco-friendly travelling.

LIXIANG L7, as the first five-seater product of RISO, is positioned as a luxury medium-large SUV, which adopts RISO's brand new four-wheel drive extended-range electric system, with a combined range of 1,315 kilometres in CLTC conditions and 1,100 kilometres in WLTC conditions, and is equipped with RISO's self-developed Magic Carpet Air Suspension as a standard feature. The market positioning of Ideal L7 reflects the competitiveness of Ideal Motors in the extended-range technology route and the realistic choice under the constraints of difficult and slow charging and high battery cost. Although the extended-range hybrid technology may not be favoured on the technology landscape, its practicality is still higher than that of pure EVs in the current market environment.

The Ideal L7 mainly includes daily commuting trips, family outings, long-distance trips as well as camping and audio-visual entertainment.

The design and configuration of the RISO L7 make it a great vehicle for daily commuting trips. It features leather seats that provide a spacious and comfortable ride. In addition, the Ideal L7 is equipped with Telematics, Drive Mode Select, Remote Key, Bluetooth Key, Rear Wiper, and Interior Ambient Lighting, which not only enhance the practicality of the vehicle, but also add to the fun and convenience of driving it.