Product Positioning

The product positioning of Ola Ballet Cat is a women's exclusive car, focusing on providing women with a full range of surprising car experience from functional satisfaction to emotional recognition to spiritual resonance.

The Euler Ballet Cat is a compact pure electric vehicle launched by Great Wall Motor's Euler brand, aiming to create an elegant car exclusive to women. The car not only displays unique charms in its exterior design and interior configuration, such as its retro yet stylish exterior and interior designed specifically for women, but also pays special attention to women's needs and experience in using the car, such as providing a large-size vanity mirror and seats based on women's ergonomics to enhance overall comfort. In addition, the Ola Ballet Cat also brings women a full range of surprising car experiences from functional satisfaction to emotional recognition to spiritual resonance through visual impact and inner sense of ceremony, leading a new standard for women's cars and delivering a new model of Ola's female friendliness.

Application Scenarios

 

The application scenarios of Ola Ballet Cat mainly include daily commuting, picking up and dropping off children, as well as meeting the special needs of female users.

As a car designed for women, the application scenarios of the Ola Ballet Cat closely revolve around women's daily travelling needs. First of all, its design takes women's aesthetics and car habits into full consideration, adopting traditional Chinese design aesthetics and combining it with modern technology to provide a comfortable and ritualistic driving experience. This design not only satisfies women's pursuit of beauty, but also reflects the importance of the driving experience. The interior layout adopts a centred and symmetrical design, and the central control buttons are designed with piano keys, which, together with the piano baking paint, makes the whole interior look luxurious, while the dual-screen design provides a convenient operating experience. Together, these design elements create an atmosphere that is both retro and modern, perfect for daily commuting.